Chic As | Westfield Shopping Centre Doncaster | VIC

We were approached by the client to design their new jewellery store at the prestigious redevelopment of Westfield Shopping Centre at Doncaster, Victoria. Having designed their previous store, the client felt comfortable in letting us design his store to be innovative and contemporary. Westfield’s design brief for the redevelopment was very stringent. With the client’s acceptance we decided to break many of the rules of designing a jewellery store. One of the strange realizations during the project was that even though the majority of clientele who buy jewellery are women,... Read The Rest →