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The Rule of Thirds

The Rule of Thirds is an important term used by artists, that as retail designers, we have re-purposed for making the most of the design of your shopfront. Above is the recently opened Crema Espresso at Westfield Garden City, that has employed some of the elements that you will read in the article below. The Rule of Thirds The Rule of Thirds is a term used by artists to assist in the composing of an image. Wikipedia describes it as such: The rule of thirds is a “rule of thumb”... Read The Rest →

Refocus

Every five years or so most shopping centres as part of their lease conditions require tenants to refurbish their retail businesses. Depending on how worn and ‘aged’ the shop looks, it can be a costly exercise that can eat into a business’s profits. The secret to ensuring that you dip into your pockets as little as possible when your tenancy lease comes up for renewal begins right at the start with designing your initial store for longevity. Designing For Longevity In Focus Homewares at Robina Town Centre is a classic... Read The Rest →

Designing Business Success

Design Challenges Our latest project to open at the newly redeveloped Westfield Garden City at Mt Gravatt, some 16 kilometres from Brisbane Centre, posed many challenges that we managed to work with to create a successful outcome. With a very tight deadline, working as part of a close knit team, between the Client, The Chocolate Room business owners, their new Queensland Licensors, Westfield’s RDM, and the shopfitter, we managed to get the project designed and built in record time. Other challenges included the small size of the tenancy and the... Read The Rest →