Nailing It – Retail Design Is About The Customer Experience

  Designing For The End User Retail design is so much more than coming up with what the Client wants. It is everything about what the Client’s end customer is after. There is a very big distinction between the two. Often a Client’s biases can step in the way of their very success. Retail designers often have to take courage to challenge their customer’s preconceived thoughts and ideas in order to deliver them a result that exceeds their expectations. A recent case is Jade Nails. They had very set ideas... Read The Rest →