Branding Strategy Is About Creating A Unique Customer Experience

Opening up shop, whether it be a retail business, or a food related business, such as a cafe or restaurant requires starting on the right foot. The first step is to clearly understand what makes your business unique. What’s Your POD? How are you going to stand out from the crowd? Do you offer a unique product or service? Do you have a twist on a common product or service? Will you give exceptional service and so make this your point of difference? Whatever your Point Of Difference (or POD... Read The Rest →