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Design Alchemy – transforming ideas into gold

Design Alchemy It is always an exciting moment to see what not long ago was just a mere though, an idea, be transformed into reality. What I am talking about is the magic of design. Design takes ideas and through a process commits them to paper. Then it is the network of people and their skills from leasing agents, retail design managers, operations managers, shopfitters and trades that bring thoughts to life. It is alchemy at work. Above is a 3D rendering of the proposed Box & Barrel store at... Read The Rest →

Womens Gym Design – Redefining Health

Womens Gym Design We were approached by owners of Samsara Womens Health Club for their womens gym design. Having never designed a gym before became more of an advantage rather than a disadvantage as we could see what a women’s gym should be like from a fresh perspective. Holistic Health Samsara Womens Health Club at Runaway Bay is redefining the womens fitness industry. Women expect more from their gym than ever before. They are looking to be able to work out feeling comfortable and confident with expert help at hand.... Read The Rest →

Homewares Store Design To Fitout

Homewares Store Design We were approached by Andrew and Emma for their homewares store design. Design is just want stage in the process to opening shop. We were able to assist them with the entire process of opening up shop. It is always exciting to see the hard work everyone in a project puts in come together to start to see a project take physical shape. Recently I popped into the Brickworks to see how progress was going with the fit out for Dwell. Dwell is a new homewares store... Read The Rest →

Design Is More Than Drawings

Good Design Good design is more than providing plans for your new business premises. It is about ensuring that your business has been well thought out to maximise its potential from day one. These days customers expect and demand more and more from businesses. Providing a great product or service isn’t enough anymore. Customers want an ‘experience’. It is those businesses that provide this that will prosper in this ever changing economy. How Brandable Is Your Business? What does your business stand for? What is unique about your product or... Read The Rest →

Jewellery Retail Design – Before & After

Jewellery Retail Design Jewellery retail design can transform a jewellery shop from drab to fab. It is always very interesting to walk into a store that looks tired and old and to get excited with the possibilities. Most store owners delay the refurbishment of their store for as long as possible. This is often left until they are up for their lease renewal. Drab and Not So Fab By this time, the shabbiness of their store has started to really affect sales. Customers want to walk into a fresh bright... Read The Rest →

Creating Allure

The Economy of Expectation Is your business creating allure? As consumers our expectations of what a business will provide has reached the stratosphere. It is those businesses that no longer see limitations that do well in this new economy of expectation. We no longer want for a business to give us what we want. We expect them to. Those that don’t, frankly don’t survive. In this brave new world of customer expectation it isn’t enough anymore to believe you have a great product. Every other business owner also has to... Read The Rest →

Retail Design Evolution Continues

Crema Is All About The Customer Crema Espresso at Orion Springfield Central is the latest edition to the Crema Espresso story. With each new store we are part of the retail design evolution of the brand as it goes from strength to strength. In a world that is changing at an incredibly rapid pace, it is more important than ever for businesses to not sit still. Crema Espresso at Springfield introduces even more freshness and lightness. Refusing to follow the trend of dark finishes and colours that we see in... Read The Rest →

Food Revolution

Food Evolution Our relation to food is constantly changing and evolving. There is greater awareness of what goes into our foods. We all know about the nasty artificial colours, flavours and preservatives in our food. Many people are opting for food that has been minimally processed. There is a movement towards natural ingredients and understanding the origin of food. Retail designers play an important role in ensuring that the business owner’s philosophy and point of difference is easily recognised by customers. This may seem obvious, but those businesses that provide... Read The Rest →

Creating ICE – That Incredible Customer Experience

What makes one business ‘cool’ so that it attracts customers and becomes profitable for the business owners and another business that dies a quick death. It’s all to do with ICE. Creating ICE Creating that Incredible Customer Experience (or ICE for short) has never been so important as it is now. Our level of knowledge and sophistication has increased not incrementally but exponentially. The easy availability to the internet has seen an explosion of information that we are exposed to. This has lead to a greater awareness of their spending... Read The Rest →

Have You Ever Been Diagnosed With ATD (Attention To Detail)?

Have You Been Diagnosed With ATD? ATD is a condition that successful business owners may have but may not be aware as it is second nature to them. Nobody may have ever told them that they have ATD as it isn’t something that they needed to cure. Attention To Detail or ATD for short is what gives successful business people the edge. It is all the small details that make the big difference in today’s competitive market. Memorable Customer Experience And this can be illustrated no better as to what... Read The Rest →

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