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Quiet Design

Quiet Design Quiet design is design that is pared down and subtle. It isn’t loud and garish. It doesn’t scream ‘look at me’. It is humble yet quietly confident. It speaks little but delivers volumes. Counter-Intuitive Design Quiet design in a retail environment is counter-intuitive. With businesses screaming for customers spend it makes sense that those that ‘shout the loudest’ should win. Yet this isn’t always the case. Often those who do scream the loudest often begin to look and feel the same. If everyone is shouting it is often... Read The Rest →

Attention To Detail – Hallmark of Good Design

Attention To Detail Attention to detail is a major factor in the success of any business. Let me elaborate on this. Attention to detail shows customers that you really care about them. It shows that you are really passionate about your business and what you do. Attention to detail has also been the hallmark of our success as deigners. Little Things Big Results Whether you run a cafe, a boutique fashion store or have your own consulting business, how much you pay attention to the ‘little things’ will determine how... Read The Rest →

Retail Food Design on the Gold Coast

Retail Food Design Evolution Retail food design has come a long way on the Gold Coast. Food in general has evolved quite dramatically over the past decade as customers become more sophisticated. No doubt brought on by tv shows such as Matser Chef, we have become more educated when it comes to eating out. Presentation has become a big factor in how we consume both food and other products. The saying ‘you eat with your eyes’ couldn’t be more true these days.     Presentation Presentation begins much earlier than... Read The Rest →

Design Is More Than Drawings

Good Design Good design is more than providing plans for your new business premises. It is about ensuring that your business has been well thought out to maximise its potential from day one. These days customers expect and demand more and more from businesses. Providing a great product or service isn’t enough anymore. Customers want an ‘experience’. It is those businesses that provide this that will prosper in this ever changing economy. How Brandable Is Your Business? What does your business stand for? What is unique about your product or... Read The Rest →

Creating Allure

The Economy of Expectation Is your business creating allure? As consumers our expectations of what a business will provide has reached the stratosphere. It is those businesses that no longer see limitations that do well in this new economy of expectation. We no longer want for a business to give us what we want. We expect them to. Those that don’t, frankly don’t survive. In this brave new world of customer expectation it isn’t enough anymore to believe you have a great product. Every other business owner also has to... Read The Rest →

Retail Design Evolution Continues

Crema Is All About The Customer Crema Espresso at Orion Springfield Central is the latest edition to the Crema Espresso story. With each new store we are part of the retail design evolution of the brand as it goes from strength to strength. In a world that is changing at an incredibly rapid pace, it is more important than ever for businesses to not sit still. Crema Espresso at Springfield introduces even more freshness and lightness. Refusing to follow the trend of dark finishes and colours that we see in... Read The Rest →

Food Revolution

Food Evolution Our relation to food is constantly changing and evolving. There is greater awareness of what goes into our foods. We all know about the nasty artificial colours, flavours and preservatives in our food. Many people are opting for food that has been minimally processed. There is a movement towards natural ingredients and understanding the origin of food. Retail designers play an important role in ensuring that the business owner’s philosophy and point of difference is easily recognised by customers. This may seem obvious, but those businesses that provide... Read The Rest →

Finding Your Niche

I am continually astounded and inspired by stories of the ingenuity of Australians to find a gap in the market and to give it a go to start their own business to fill that gap. Hair Force 10 is one of those stories. Find The Gap Hair Force 10 is all about filling a gap in the market. It is about budget hair cuts. Hair cuts can be very expensive these days. Especially if you are on the pension or have a family to clothe and feed. This is where... Read The Rest →

Creating ICE – That Incredible Customer Experience

What makes one business ‘cool’ so that it attracts customers and becomes profitable for the business owners and another business that dies a quick death. It’s all to do with ICE. Creating ICE Creating that Incredible Customer Experience (or ICE for short) has never been so important as it is now. Our level of knowledge and sophistication has increased not incrementally but exponentially. The easy availability to the internet has seen an explosion of information that we are exposed to. This has lead to a greater awareness of their spending... Read The Rest →

Have You Ever Been Diagnosed With ATD (Attention To Detail)?

Have You Been Diagnosed With ATD? ATD is a condition that successful business owners may have but may not be aware as it is second nature to them. Nobody may have ever told them that they have ATD as it isn’t something that they needed to cure. Attention To Detail or ATD for short is what gives successful business people the edge. It is all the small details that make the big difference in today’s competitive market. Memorable Customer Experience And this can be illustrated no better as to what... Read The Rest →

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