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Have You Ever Been Diagnosed With ATD (Attention To Detail)?

Have You Been Diagnosed With ATD? ATD is a condition that successful business owners may have but may not be aware as it is second nature to them. Nobody may have ever told them that they have ATD as it isn’t something that they needed to cure. Attention To Detail or ATD for short is what gives successful business people the edge. It is all the small details that make the big difference in today’s competitive market. Memorable Customer Experience And this can be illustrated no better as to what... Read The Rest →

The Rule of Thirds

The Rule of Thirds is an important term used by artists, that as retail designers, we have re-purposed for making the most of the design of your shopfront. Above is the recently opened Crema Espresso at Westfield Garden City, that has employed some of the elements that you will read in the article below. The Rule of Thirds The Rule of Thirds is a term used by artists to assist in the composing of an image. Wikipedia describes it as such: The rule of thirds is a “rule of thumb”... Read The Rest →

Designing Different

Designing Different From the very beginning Crema Espresso has always played its own tune. Rather than following trends, they decided to become trend setters. Their latest creation at the recently redeveloped Westfield Garden City Shopping Centre, 16km south of Brisbane continues this vision. Partners In Design Retail Design Lab has been part of the evolution of the brand from almost the beginning, and the energy and openness to new ideas of the CEO ensures that we have an ideal working relationship. Crema Espresso understands the need in our fast paced... Read The Rest →

The Design Journey

      Brand Evolution One of the great things about being a designer is working with a new Client from the start of their new business, creating a unique branding identity and then watching the brand grow and evolve. Last year I was privileged to take on a new Client who was interested in opening up a series of frozen yogurt stores. Each new project has its own challenges and the design often evolves based on site specific characteristics. The first of the Fusion Frozen Yogurt stores was an inline... Read The Rest →

Seeing The Light – Part 2

In Part 1 of Seeing The Light, I highlighted the importance of good lighting and how this can affect your bottom line retail business profits. In Part 2, you’ll find lighting tips and tricks that can help attract customers like moths to a flame. Set The Mood Great lighting design will make you money. Think about the kind of retail business you run and what you want your customers to experience when they enter your business, and begin to think about the type of lighting that will create this experience.... Read The Rest →

Seeing The Light – Part 1

In this two-part article, I discuss the importance of proper lighting in a retail business and how it can increase your bottom-line profits if utilised correctly and valuable lighting tips and tricks to ensure that can make all the difference. Lighting in a retail environment is one, if not the most important aspect of good shop design, and yet it is often the most overlooked elements when fitting out a new shop or refurbishing one, and as such may cost your business dearly. Light & Like Me Without effective and... Read The Rest →