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Seeing The Light – Part 2

In Part 1 of Seeing The Light, I highlighted the importance of good lighting and how this can affect your bottom line retail business profits. In Part 2, you’ll find lighting tips and tricks that can help attract customers like moths to a flame. Set The Mood Great lighting design will make you money. Think about the kind of retail business you run and what you want your customers to experience when they enter your business, and begin to think about the type of lighting that will create this experience.... Read The Rest →

Seeing The Light – Part 1

In this two-part article, I discuss the importance of proper lighting in a retail business and how it can increase your bottom-line profits if utilised correctly and valuable lighting tips and tricks to ensure that can make all the difference. Lighting in a retail environment is one, if not the most important aspect of good shop design, and yet it is often the most overlooked elements when fitting out a new shop or refurbishing one, and as such may cost your business dearly. Light & Like Me Without effective and... Read The Rest →