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Quiet Design

Quiet Design Quiet design is design that is pared down and subtle. It isn’t loud and garish. It doesn’t scream ‘look at me’. It is humble yet quietly confident. It speaks little but delivers volumes. Counter-Intuitive Design Quiet design in a retail environment is counter-intuitive. With businesses screaming for customers spend it makes sense that those that ‘shout the loudest’ should win. Yet this isn’t always the case. Often those who do scream the loudest often begin to look and feel the same. If everyone is shouting it is often... Read The Rest →

Burger’d Store # 4 – Still Servin’ It Up Hot

There From The Start Burger’d is a franchise that we have been part of the creation from the very beginning. Arundel was the very first store. We have been involved with branding and messaging to the interior design. We were even involved the taste testing of the product (always really good to be very passionate about the product – what better way then to test out the product! 🙂 It is always great to be involved with a new business from its inception. This allows us to develop a clear... Read The Rest →

Box & Barrel Branding Retail Design Upgrade 2.0

Box & Barrel 2.0 We were approached by the owner of Box & Barrel Homewares to help take their brand into the mainstream shopping centres. The business which currently has one outlet in Victoria and one in Queensland is about to expand by opening their first shopping centre store in Westfield Garden City. This has required an upgrade for this quality homewares discount store in order to go from factory outlet to mainstream retail. Good retail design can help make the transition in any business needed to appeal to a... Read The Rest →

Attention To Detail – Hallmark of Good Design

Attention To Detail Attention to detail is a major factor in the success of any business. Let me elaborate on this. Attention to detail shows customers that you really care about them. It shows that you are really passionate about your business and what you do. Attention to detail has also been the hallmark of our success as deigners. Little Things Big Results Whether you run a cafe, a boutique fashion store or have your own consulting business, how much you pay attention to the ‘little things’ will determine how... Read The Rest →

Homewares Store Design To Fitout

Homewares Store Design We were approached by Andrew and Emma for their homewares store design. Design is just want stage in the process to opening shop. We were able to assist them with the entire process of opening up shop. It is always exciting to see the hard work everyone in a project puts in come together to start to see a project take physical shape. Recently I popped into the Brickworks to see how progress was going with the fit out for Dwell. Dwell is a new homewares store... Read The Rest →

Design Is More Than Drawings

Good Design Good design is more than providing plans for your new business premises. It is about ensuring that your business has been well thought out to maximise its potential from day one. These days customers expect and demand more and more from businesses. Providing a great product or service isn’t enough anymore. Customers want an ‘experience’. It is those businesses that provide this that will prosper in this ever changing economy. How Brandable Is Your Business? What does your business stand for? What is unique about your product or... Read The Rest →

Retail Design Evolution Continues

Crema Is All About The Customer Crema Espresso at Orion Springfield Central is the latest edition to the Crema Espresso story. With each new store we are part of the retail design evolution of the brand as it goes from strength to strength. In a world that is changing at an incredibly rapid pace, it is more important than ever for businesses to not sit still. Crema Espresso at Springfield introduces even more freshness and lightness. Refusing to follow the trend of dark finishes and colours that we see in... Read The Rest →

Food Revolution

Food Evolution Our relation to food is constantly changing and evolving. There is greater awareness of what goes into our foods. We all know about the nasty artificial colours, flavours and preservatives in our food. Many people are opting for food that has been minimally processed. There is a movement towards natural ingredients and understanding the origin of food. Retail designers play an important role in ensuring that the business owner’s philosophy and point of difference is easily recognised by customers. This may seem obvious, but those businesses that provide... Read The Rest →

Praise & Recognition

The Phone Call Today I received a call from a retail design manager thanking me for a project that I designed late last year and who’s fitout is almost complete. The shopping centre were very impressed with the result. Praise is a powerful motivator. I was very heartened by the call. Praise makes all the hard work and long hours and effort we put in to meet crazy deadlines worthwhile. Thank You It is amazing how a simple thank you can make such a big difference. No matter what field... Read The Rest →

Branding Strategy Is About Creating A Unique Customer Experience

Opening up shop, whether it be a retail business, or a food related business, such as a cafe or restaurant requires starting on the right foot. The first step is to clearly understand what makes your business unique. What’s Your POD? How are you going to stand out from the crowd? Do you offer a unique product or service? Do you have a twist on a common product or service? Will you give exceptional service and so make this your point of difference? Whatever your Point Of Difference (or POD... Read The Rest →

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