Attention To Detail – Hallmark of Good Design
Attention To Detail
Attention to detail is a major factor in the success of any business. Let me elaborate on this. Attention to detail shows customers that you really care about them. It shows that you are really passionate about your business and what you do. Attention to detail has also been the hallmark of our success as deigners.
Little Things Big Results
Whether you run a cafe, a boutique fashion store or have your own consulting business, how much you pay attention to the ‘little things’ will determine how big your success is. Do you give great customer service? How do you know? Do you ask your customers to give you feedback? Do you take a long time to get back to customer queries or do you not see them as priorities? Even if you can’t get back to them straight away, simply by communicating and acknowledging them you are creating a wonderful customer experience.
Improvements in businesses need not always require a big overhaul. Often incremental improvement or baby steps can create exponential change. The first step is to test and measure. To ask customers for feedback what they like about your business and where they feel you could improve. The next step is the action plan. The plan where you put in place incremental changes on a daily or regular basis.
God is in the details.
Ludwig van der Rohe
Ludwig van der Rohe was a modernist architect who reduced his buildings to simple components often pre-fabricated and brought to site to speed up construction and reduce costs. His architecture is as much about systems as it is about aesthetics. His minimalist buildings took great thought and that thought was also directed how to efficiently create a building. Businesses are like constructing businesses where all the systems must work in together to create great beauty which is a business that is best fulfilling the needs of its customers.
The Devil Is In The Details Too
Recently we were commissioned to design a nail salon, Glamour Nails and Foot Spa at Robina Town centre. The Client had his budget and the shopping centre had its standards and expectations. The two are often at odds where the tight budget doesn’t allow for creating a store that meets the shopping centre’s requirements. There is often compromise along the way. Part of the job of a retail designer is to manage both party’s expectations, which takes much attention to detail. Often you will find that poor results come from poor commuication.
Communication becomes paramount. How one communicates can ensure that the process is as streamlined as possible so that everyone gets what they want. Design is much more than drawing ‘pretty pictures’ or supplying ‘quick sketches’. There is a process to be followed and experience has shown that the greater the communication between all parties the better the result.
Necessity Is The Mother Of Invention
Challenged by the Client’s tight budget and the Shopping Centre’s strict regulations, communication and expressing one’s ideas becomes highly important. This meant that we needed to be innovative in how we designed the space. By using simple articulation of the walls and ceiling we were able to meet the Centre’s requirements for ‘wall cladding’ and yet still do so inexpensively. Rather than using expensive materials we used items such as inepensive black and white tiles and paint to create something that the Client and the Shopping Centre were very happy with.
Less Is More
Ludig van der Rohe was also famous for the phrase, ‘less is more’. His architecture has a minimalist aesthetic. He was able to build efficiently and economically by removing the ‘unnecessary’. We used this same philosophy with the design of Glamour Nails. How can we achieve ‘more’ with ‘less’. Often innovation is seeing what you already have in a new light. We utilised inexpensive materials yet combined them in a way that created a sense of glamour and sophistication.
Attention To Detail
As designers, attention to detail is paramount. We need to communicate clearly in order to design and meet the needs of the Client/s. We need to communicate through detailed documentation and drawings. Throughout the fitout process, attention to detail ensures that what was designed is delivered. Glamour Nails took a lot of attention to detail from communicating with the Client and Shopping Centre to the shop fitter during fitout.
The right designer that you engage to design your new business premises will ensure that it starts on the right foot. The right designer will have repoire with you which is necessary as you may well be working with them for months. From the meoment that you meet them – are they attentive? Do they respond to your enquiries quickly and efficiently? Remember, that how you do one thing you do everything. Attention to detail. From the beginning before you engage them are you getting what you need?
Let Us Attend To Your Project
At Retail Design Lab we pride ourselves on paying attention to detail. This has ensured our success in the industry. We put communication and attention to detail as the cornerstone to creating healthy and productive business relationships.
This is what our Client from Glamour Nails had to say about our service:
David Cushieri was a friendly, courteous and approachable designer, who was always easily contactable. Any query or worries were promptly dealt with and he was always willing to meet face to face. With his help and efforts, my project was able to proceed very smoothly. I would definitely ask for David’s services again in the future if I needed any designs done, and would wholeheartedly recommend him to others.
If you are looking for designers that can bring your vision to life and add great value though new ideas feel free to contact us for a no obligation consultation.