Crema Espresso In Sydney
Crema Espresso at Westfield Parramatta is the latest design incarnation by Retail Design Lab. This was to be Crema’s first foray into the Sydney retail market and the Client’s brief was to design it so that it had real presence.
The tenancy is situated close to centre stage so the prominent position required that this be a landmark store. While most other cafes within the Centre went with a dark and grungy look, we stuck to Crema’s strong branding which is light, fresh and punchy. Strong use of timbers including printing graphics on timber panels softened the look and feel of the cafe to stand out but also fit in with the surrounding mallscape. The forest of sculptural red ceiling features ensure that Crema is difficult to miss even in the busiest of times providing an element that is visible above the heads of customers.
Crema Espresso delivers in creating that WOW! Factor which no doubt will advertise their presence and attract Sydney-siders out for a great coffee and light meal in a cafe with great ambience but also potential franchisees wanting to get on board with this successful brand in Sydney.
I would like to extend a thank you to all involved in this project as no design project is ever a solo effort. It is always a collaborative effort by all involved, the client, the Centre (Carol Sansoni) and the shopfitter (Static Joinery). Photographs by Carol Sansoni.