The concept behind Le Gassick was to create a sense of the feminine. The majority of customers are women, yet the hard shiny surfaces and strong lighting of many jewellery stores are at odds with the feminine mystique.
This project was a bit of a juggling act to ensure the needs of it’s prominent corner site with three sided frontage overlooking the food court and escalator, but also the client’s requirement to create a sense of continuity with their other existing jewellery stores. The thread that would connect the client’s existing stores with the new look was the use of stone and timber. A new palette that included white marble and rosewood was complimented with soft finishings.
The use of sheer drapery, and string curtain created a sense of mystique and softened the otherwise hard surfaces. One can peer into the jewellery shop, through soft flowing veils of fabric. A sense of comfortable luxurious ambience is created by the softened light levels. Light is focused on the stars of the show – the exquisite jewellery. But to pick up the play of light and dark, there are glints, and sparkles in the form of suspended pelmets of crystals over the jewellery counters, and the feature pendant light hovering and encaspulated by the softs folds of sheer fabric falling from the ceiling.
Entering the store through it’s narrow entrance, with glints and sparkles, is like entering a bower bird’s bower of treasures. And just like a woman, one never knows what mystery and beauty lay within her depths.