Burger’d at Coomera Town Centre is the business’s first foray into the shopping centre environment. All the other sites have centred around areas of easy access and convenience such as food strip malls and service stations.
The change to a shopping centre environment meant evolving the brand so that it complied with the Landlord’s expectations. We retained elements which would instantly provide brand recognition such as some of the finishes and altered others.
We created a light, bright fresh palette to ensure that Burger’d would stand out in its new retail environment.