Cartridge World | Helensvale ← Back to the portfolio
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Cartridge World | Westfield Shopping Centre Helensvale
This store has been there since the inception of Westfield Helensvale. This tenancy we designed was the prototype for Cartridge World kiosks and the first in Australia. We took the branding and feel of the in line stores and translated it into a unique looking kiosk. We designed the kiosk to stand out with its sculptural forms and glass panels pinned off with stainless steel pins. They say that ‘God is in the detail’ and the subtle details of this design has ensured that it has stood the test of time with no refurbishment being required in its 7 year history. Good design is not about being a slave to fashion but making something that is enduring, something that looks at the long term, something that ultimately increases the business owner’s bottom line by saving them from having to refurbish or rebuild their store as is required every 5 years by shopping centres.