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MUSIC EXPRESS | GARDEN CITY Back to the portfolio

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We were approached to design Music Express’s new store in Garden City. The Client had an existing store in the Centre that they had taken over from a previous tenant, but never had a purpose built store. This project was an opportunity to update the branding of Music Express and to bring it into the 21st Century. The concept behind the new look was to see the retailer as much more of a seller of musical equipment. Music is about expressing oneself. And as such, we took a quote we found, which is about expressing oneself through music rather than interpreting ‘express’ as being ‘fast’. The design of the windows are reminiscent of megaphones or speakers and the black and white interior is clean and minimalist. The design is flexible so that the merchandise can be moved around to suit.

MUSIC EXPRESS | GARDEN CITY
MUSIC EXPRESS | GARDEN CITY
MUSIC EXPRESS | GARDEN CITY
MUSIC EXPRESS | GARDEN CITY
MUSIC EXPRESS | GARDEN CITY
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