Soul Pattinson | Surfers Paradise ← Back to the portfolio
- In →
Soul Pattinson | Lido Arcade | Surfers Paradise
Each shop site is unique, and this one at Surfers Paradise was no exception. The challenge was how to maximise shelf space in a very long store where the entire length of one side was shopfront. We designed the display so that it was broken up with lightbox images and where products could be viewed from inside and out the store on glass shelves. Additionally, the window spaces were punctuated with columns which were utilised with signage as potential customers traversed the length of the arcade. The unique green medical crosses double up as script counters funneling customers wanting scripts to the rear of the store.